Media Kit · 2026
Coastal DIY tutorials, decoupage & shell art,
handmade gifts & home décor
diylabelsclub.com
@sibyl_smith · @sibyl_smith_diy_lc
YouTube · TikTok · Instagram · Pinterest
About
I’m Sibyl Smith, a coastal maker and BFA-trained graphic designer based in Hampton Roads, Virginia. Through The Coastal Creative and DIY Labels Club, I create step-by-step tutorials that help women turn everyday materials — shells, resin, napkins, paint — into beautiful handmade pieces for their homes and as gifts. My audience doesn’t just watch. They shop, they make, and they come back.
Reach & Following
Email
6K+
subscribers
Pinterest
108K
monthly impressions
YouTube
46
subscribers · 5K+ top video
TikTok
240
followers · growing fast
Instagram
691
followers
Amazon Associates Performance · Last 30 Days
My decoupage oyster shell tutorials have driven 5,000+ YouTube views and consistent Amazon supply sales — my audience actively purchases the products I feature.
Content Pillars
Decoupage & Shell Art
Step-by-step tutorials using napkins, rice paper, Mod Podge, and UV resin on natural shells and found objects
Furniture & Home Décor
Furniture transformations featuring chalk & silk paint with original rice paper designs including my signature Teal Collection
Resin Art & Coastal Gifts
Resin pours on shells, tiered stands, and handmade coastal gift sets with full supply breakdowns and Amazon links
DIY Labels & Printables
Customizable bath, body & kitchen label designs with 6,000+ email subscribers and consistent digital product sales
Laser & Glowforge Projects
Laser-cut coastal designs including fairy gardens, ornaments, and gift kits produced on a Glowforge Pro
Membership Community
The Coastal Creative on Skool — paid maker community with exclusive video series, supply guides & project walkthroughs
My Audience
Women 30–60 who love making beautiful things for their homes and as gifts
Highly engaged email list — opened weekly with strong click-through to product recommendations
Active craft supply buyers — they purchase the exact products shown in tutorials
DIY beginners to intermediate makers who follow along and complete projects
Coastal & beach aesthetic enthusiasts across the US
Gift-givers looking for unique, handmade coastal home décor inspiration
Partnership Opportunities
YouTube Tutorial Integration
Featured product use within step-by-step tutorials — organic, in-context demonstration with Amazon affiliate links in description
Amazon Creator Connections
Active participant — applying to brand campaigns for craft supplies, resin, paint, and coastal home products
Email Feature
Product mention to 6,000+ subscribers in weekly DIY Wednesday or Sunday FUNday sends
Skool Community Spotlight
Product featured in The Coastal Creative membership — supply lists, episode walkthroughs, and member tutorials
TikTok & Instagram Reels
Short-form video featuring product in a finished coastal project — authentic, process-driven content that converts
Pinterest + Blog
SEO blog post with product integration, pinned to coastal DIY boards with 108K monthly impressions
